Product Designer
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PF Chang's

P.F. Chang's China Bistro

Taking into consideration the physical space while designing a digital application.


P.F. Chang's Preferred is the customer rewards program exclusive to P.F. Chang's China Bistro. Wanting to give the Preferred customers a more personalized experience, Chalk + Chisel was tasked with developing an app to be used by P.F. Chang's hosts and waiters as a way to recognize and greet Preferred customers.

When a P.F. Chang's Preferred customer with the P.F. Chang's app comes into a restaurant location, beacons are triggered and the customer's name and time of entry are highlighted at the top of the Preferred VIP Guestlist for the host to welcome. The quick flash of color is noticeable out of the corner of a host's eye. The host can tap on the customer's name and get a dashboard-like view of their points and available rewards and promotions. Once their reward slip is printed, the guest's name moves to the "greeted" until they are seated.